Luiz has held the position of CO-CEO at WooFi since 2024. Previously, he served as CMO and COO since 2022. UCLA Communications graduated and gained experience in leadership roles in the US before moving back to Brazil to start its own business in the real estate digital segment. Luiz is also an international project management specialist for the Institute Chennai Chapter and LGPD by the Brazilian national school of public administration. Today, Luiz is responsible for working alongside the company CEO to create new growth strategies and serve as a day-to-day, hands-on guy at WooFi and subsidiary companies.